A strong Europe as our purpose

The challenge of multiple change

Europe is facing challenges that are probably unprecedented in the recent past of this continent: socially, politically, culturally, economically, ecologically. Each individual requires a corresponding change; in sum, there is multiple pressure on people to change. For quite a few, this leads to a feeling of insecurity, overwhelming, anxiety and anxiety. The result: retreat — for example to 'yesterday', where everything was supposedly safer and better. Yet this is only an illusion — and the bad news here: a dangerous and self-destructive one.

The question is: What could a solution look like that offers a possible way out? A solution with which Europe and its people can actively (re) accept — and overcome — the challenges?

The power of unifying

People are particularly capable of great things when they act as a community — based on a common basis, a common identity.

Two aspects regularly provide decisive strength: self-confidence and a strong sense of unity.

Self-confidence, understood as knowledge of one's own strengths, from which self-confidence develops. And a sense of togetherness as a link between people — as belonging and belonging.

As a socio-psychological phenomenon, this applies generally to groups of people: from small groups to communities, for example in a place or region, a nation — or even a continent.

Europe as self-confidence, Europe as a sense of unity

We are convinced that Europe does not yet have such a European identity to the extent that is desirable, indeed necessary.

With the European Union, we have a fundamental (and without question: absolutely necessary) construct. What does this not necessarily include, however, is a felt and lived identity: Who are we in common, what makes us special and strong as a community? What skills do we have that give us strength and self-confidence? And give us a feeling of togetherness and standing together? And this is in line with existing regional and national (cultural) identities, which often form the basis of belonging.

This raises the question: How can we develop a European identity that gives us such shared self-confidence and creates a strong sense of unity — and at the same time integrates regional identities?

Our purpose

Enabling Europe and its people in developing a European identity — with  positive self-confidence and a strong sense of unity

In search of Europe's quality

That is why we are setting out to explore what such a joint strength — the quality of Europe — could be.

We visit the various regions of Europe, talk to people and learn something about them personally and their passions: about the strengths of their respective nation, their region, their culture and their characteristics.

We explore what defines the regions — and what could unite them — a common quality that defines and unites us across Europe.

And we hear what we can learn from each other despite all our diversity, how we can combine the respective regional strengths to become even stronger together.

Focus on the positive

In doing so, we focus on what helps us to cope with the future: the positive and constructive. To do this, we listen to people about their ideas and suggestions. The focus is on people who want to make a difference, who act, who create. People who act with commitment and courage, people with passion who live their passions. Both to people who have the resources to change things and to those who, despite having few resources, are struggling — for the sake of it.

We do this because it is the people from whose abilities and competencies we can learn a great deal. Because they can infect and inspire us with their energy. And because we can learn particularly well from them how to successfully master even the biggest challenges.

A diverse inspiration as a result: magazine, community, platform

With all this, THE QUALITY OF EUROPE offers a wide range of inspiration for what makes Europe positive: places, people, products. In its diversity — and unity!

HERE, THE QUALITY OF EUROPE is a magazine, community and platform at the same time. An entertaining magazine that tells the stories of Europe. A strong community that connects people who share an interest in a strong and prosperous Europe. And a connecting platform that combines people, knowledge and opportunities.