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Successful brands — we know them — and buy them. What happens once we transfer the concept to a continent?

The peace and prosperity of recent decades in Europe has made us suspect of the fighting. We should reflect on that.

This continent is one of the most advanced regions in the world. Our cultural diversity was a key to this. We should remember that.

Europe is facing a wide range of challenges. We can complain about it — or we can do something about it.